The Surrey Hotel

I conceptualized and illustrated a bespoke suite of artistic and interactive materials for The Surrey Hotel on Manhattan’s Upper East Side, seamlessly blending its 100-year legacy with a modern, engaging narrative. As part of the hotel’s rebranding and reopening, I created a neighborhood guide, children’s book, and fortune teller game, each designed as a distinctive marketing and sales tool.The neighborhood guide offers a curated, illustrated journey through the Upper East Side, celebrating its cultural landmarks and historic charm.

Illustration of a hotel building with a label 'The Surrey, A Corinthia Hotel' and descriptive text about its renovation and heritage, along with an illustration of the hotel embedded in a cut-out of a sandwich or layered structure.
A illustrated map of Central Park in New York City featuring landmarks, paths, and nearby streets with symbols and labels.

The children’s book reimagines The Surrey’s past through interactive storytelling and pop-up elements, captivating young guests while reflecting the hotel’s grandeur. The fortune teller game adds a playful touch, bridging nostalgia with modern engagement. This body of work honors The Surrey’s rich history while embracing a contemporary vision, enhancing guest experience through artistry, storytelling, and interactive design.

A book titled "Amber's New York Adventure" with a cover illustration of a girl in an orange dress standing on top of a tall building in New York City, surrounded by clouds and other skyscrapers.
Four decorated paper panels folded into a three-dimensional shape, featuring colorful drawings of a bear with a paint palette, a moon with characters and stars, a mountain landscape, and a starry sky.
A colorful illustrated map of New York City featuring notable landmarks like the Statue of Liberty, Brooklyn Bridge, and the Empire State Building, with captions describing Amber's adventures in the city.
An illustrated open book depicting a theater scene with a stage, red curtains, and a packed audience. The left page shows a whimsical Broadway sign, a young girl in a yellow dress, and a starry night sky with a crescent moon. The right page features the Grand Central Station interior with arched windows, a clock, and two girls, one near the entrance, and a small dog, with decorative gold accents and hand-drawn text.
A colorful illustrated scene of an amusement park with a fountain, a woman in a yellow dress, and a gray dog. The sky is partly sunny with a smiling sun. The images include a bridge, tent-like structures, and a city skyline in the background. The right page depicts a museum with detailed architecture and spacious interiors, with some artwork frames, and descriptive text about museum exploration.
A illustrated hotel room and rooftop scene with whimsical drawings of a girl sleeping, buildings, and a disco ball, reflecting a playful, dreamlike style.