Stuart Weitzman
I created a series of embroidered linen coasters featuring hand-drawn illustrations of Stuart Weitzman footwear. Each coaster translates the distinctive forms and details of the footwear into a tactile, handcrafted keepsake, combining fashion illustration with functional design.
The coasters were created for a Client Appreciation Lunch celebrating the launch of the holiday campaign. I wanted the pieces to feel personal and collectible while staying connected to the visual language of the Stuart Weitzman brand. The illustrations were embroidered directly onto linen, giving the footwear drawings a dimensional quality and making each coaster feel like a small textile artwork.
The coasters were used as part of the lunch experience and were also gifted to attendees as a keepsake, extending the holiday campaign beyond the event itself.
