Illustration of a hand holding a pen, with the word 'Portfolio' written below.

Line drawing of a woman with a topknot hairstyle and a pearl necklace, with the word 'ABOUT' beneath her.

Red sketch of a vintage rotary phone with the word 'CONTACT' beneath it.

A simple drawing of a camera icon with the words 'FOLLOW ME' written below in red, all on a white background.

Illustration of a camera with the word press underneath

Brand Creative Direction & Marketing Services

Tanu Vasu offers advertising, creative direction, and brand storytelling services for corporate and individual clients in the luxury and lifestyle space. Her work spans concept and brand development, brand identity creation, and the development of marketing strategies and concepts - combining creative direction, visual identity design, creative strategy consulting, and business consultation in creative and art direction to help each brand tell its story. Her illustrated content and campaigns have supported branding and marketing initiatives for leading names in retail, hospitality, and beauty.

Select Clients
LVMH · Tiffany & Co. · Christian Dior · Fairmont Hotels · Bergdorf Goodman · Brooks Brothers · Fifth Avenue New York · Stuart Weitzman · Veronica Beard · Rosewood Hotels · Reformation · and more. View Tanu Vasu’s portfolio and projects HERE.

Featured Work

Brooks Brothers

A bespoke campaign celebrating the brand's global flagship opening, including original illustrations, a custom illustrated map, branded activations, and event artwork drawn from the brand's historic archive.

Tiffany & Co.

Concept, illustration, and art direction for Tiffany & Co global, A children's activity guide, reimagining the house's legacy through immersive, hand-drawn storytelling.

The Surrey Hotel

Concept and creative direction for The Surrey Hotel's rebrand and reopening, including an illustrated neighborhood guide, children's book, and interactive materials designed as marketing and sales tools.

Beats by Dre

Creative direction and concept development for the launch of the Pink Studio Pro, exploring personalization and symbolism through custom illustrated packaging and accessories.

Stuart Weitzman

Illustration and creative concept work for Stuart Weitzman, bringing the brand's footwear designs to life through whimsical, editorial-style artwork.

Venus et Fleur

Concept and illustration for a nationwide Mother's Day campaign, including original artwork and exclusive collectible stickers capturing the brand's signature elegance.