Illustration of a hand holding a pen, with the word 'Portfolio' written below.
Line drawing of a woman with a topknot hairstyle and a pearl necklace, with the word 'ABOUT' beneath her.
Red sketch of a vintage rotary phone with the word 'CONTACT' beneath it.
A simple drawing of a camera icon with the words 'FOLLOW ME' written below in red, all on a white background.
Illustration of a camera with the word press underneath

Malin & Goetz

To commemorate 20 Years of Malin + Goetz I conceptualized and developed an artistic campaign featuring stickers, candles, packaging and a neighborhood guide to their Nolita store location where the celebratory events were taking place. The anniversary candle designs were created with a focus on ingredients in my whimsical style adorning the glass, the stickers and packaging represented the iconic Malin + Goetz branding, key ingredients, and the brand's beloved bulldog.

Tube of facial moisturizer with lime and bergamot scent, labeled 'smallin + goetz' and 'vitamin + hyaluronic acid,' 30ml, with a graphic of a bitter melon and lime slices.
A Tube of Malin + Goetz with illustrations of a dog, strawberry, and a lotion bottle.
A tube of peppermint nourishing + conditioning shampoo with a white body and a flip-top cap at the bottom. The label is partially visible, showing texts about peppermint and nourishing properties, with an illustrated bottle of shampoo.
Tube of Malin + Goetz grapefruit facial cleanser with grapefruit illustrations and product label.
A tube of Malin + Gotez hand cream with illustrations of lime, strawberry, and grapefruit.
A tube of Malin + Gotez vitamin moisturizer with a label showing a dog illustration, grapefruit slice, and skincare product illustrations, on a dark background.

The Nolita map celebrated the prime Malin + Goetz location and the surrounding local neighborhood and stores that were also celebrating the 20th-anniversary festivities. This all-encompassing art direction and illustration highlighted different facets of the brand from taking historical elements of their iconic packaging to the diverse ingredients that make the brand special which were brought together to highlight the successes of the last 20 years.

A scented malin + goetz candle in a glass jar with illustrations of lemon and bergamot slices on the label.
Green packaging with white text for Malin + Goetz bergamot scented candle and body wash; stickers featuring illustrated bottles and a pug dog.
A white candle in a glass jar with black and white illustrations of strawberries and strawberry plants. The label has the brand names Malin + Goetz and mentions a strawberry scent.
Close-up of a product label for a strawberry scented candle, featuring a drawing of a grapefruit slice, a sticker of a dog, a box of Malin+Goetz grapefruit face cleanser, and a bunch of green grapes.
An illustration featuring the Statue of Liberty holding a phone and a bottle of Malin+Goetz skincare products, with a city skyline and Brooklyn Bridge in the background, under a starry sky with clouds.
Interior of a modern establishment with a marble counter, black tiling on the floor, a dark ceiling with recessed lighting, a white wall with drawings of city buildings and icons, and a colorful grid of books or boxes on the right.
A woman with long dark hair smiling and holding a small potted plant, standing in front of a large illustrated map of a city with streets, buildings, and landmarks, including a pizza slice, a wine bottle, and various store and street names.
Empty metal shelves with small red, pink, and green boxes labeled 'MALIN+' in front of a large window, some decorative items and a person visible through the window.
A shelving unit with decorative items and products, including pink boxes labeled 'MALIN+GOETZ,' a small perfume bottle, a green box labeled 'BERGAMOT,' an orange pot, and a few other boxes and bottles.
A bookshelf with various items including pink boxes labeled 'MALIN+GOETZ', a white candle with strawberries and other food illustrations on the packaging, a brown jar, a small white bottle, and a rectangular orange box.
A hand holding a candle labeled '(MALIN+GOETZ) strawberry' against a background with illustrated maps and food items.
Shelf with colorful boxes of Malin + Goetz products, including pink, green, orange, yellow, and black boxes, along with some small bottles, candles, and other containers.
Four glass jars with sealed lids containing white substance, arranged in a row on a white marble surface against a dark background. Two cartons, one red and one green, and two small bowls with black text and illustrations are placed in front of the j
A wall mural with a black and white city street map, featuring small colored illustrations of products and objects including a pizza slice, a pink flower in a vase, a green beverage, a red wine bottle, and various buildings and streets. The mural has
Hand holding a illustrated map or brochure with a city layout and various landmarks, with shelves of colorful boxes in the background.
An interior space with a marble-topped table, a wall with a large wall mural on the left, and tall shelves filled with colorful products on the right. The background features a grid wall with decorative items and a window that lets in natural light.
Shelf with colorful boxes of Malin + Goetz products, including skincare items, lip balms, and candles, arranged in a grid display.
Shelf with boxes of Malin + Goetz resurfacing glycolic pads and candles with fruit illustrations
A person's hand holding a small container of bergamot-colored hand cream with illustrations of oranges on the label, against a background of map-drawn items including buildings, signs, and flowers.
Chalk sidewalk art depicting a street intersection with a fire hydrant, with text advertising a Saturday event at 235 Elizabeth Street from 11 AM to 6 PM.
A hand holding a small illustrated card with a Malin + Goetz skincare product, including a bottle of lotion, a dog, strawberries, and lime slices, with an abstract background of drawings and text.