Fifth Avenue Hotel

I designed a whimsical neighborhood scavenger hunt for the Fifth Avenue Hotel in the vibrant NoMad neighborhood, blending artistry and exploration to offer guests a truly unique experience. This exclusive map series, provided to every guest staying at the hotel, is inspired by the dreamlike quality of Salvador Dalí’s surrealism, capturing both movement and a sense of playful wonder.

Each illustration evokes a childlike sense of joy, inviting guests to embark on an enchanting journey through the neighborhood while celebrating its rich culture and history. The map itself serves as both a guide and an immersive work of art, offering a refined, imaginative experience that elevates the guest’s stay at the Fifth Avenue Hotel.

A light purple paper with scalloped edges features a drawing of a tall, crooked building and a quote that reads, "Boredom is the worst of miseries," by Charles Baudelaire.
Colorful illustrated map of New York City featuring landmarks, streets, parks, and popular spots, with handwritten labels and drawings of buildings, parks, and attractions.
An open brochure page featuring illustrations and descriptions of famous New York City landmarks and neighborhoods, such as the Empire State Building, Flatiron Building, and Madison Square Park, along with a quote by Charles Baudelaire.