Illustration of a hand holding a pen, with the word 'Portfolio' written below.
Line drawing of a woman with a topknot hairstyle and a pearl necklace, with the word 'ABOUT' beneath her.
Red sketch of a vintage rotary phone with the word 'CONTACT' beneath it.
A simple drawing of a camera icon with the words 'FOLLOW ME' written below in red, all on a white background.
Illustration of a camera with the word press underneath

Daniel Boulud

I collaborated with the celebrated Chef Daniel Boulud to create his exclusive holiday campaign, celebrating the sentimental moments and milestones that have defined his illustrious career.

Each piece was thoughtfully designed to reflect the history and legacy of Chef Boulud’s restaurants, blending the elegance of his Michelin-starred dining rooms with the intimacy and passion that have shaped his culinary empire. The campaign is a tribute to the craftsmanship and artistry behind his work, evoking nostalgia and celebrating the luxury of hospitality. This artwork, a timeless keepsake, was offered exclusively to Chef Boulud’s most esteemed clientele and long-standing partners, serving as a luxurious and sentimental reflection of his exceptional career.

A box designed by Tanu Vasu for David Baloud with illustrations of Paris-themed landmarks, food, and cultural icons, including the Eiffel Tower, a baguette, oysters, and a chef, with handwritten labels and signatures.
An illustration post card for David Baloud of a decorated storefront window display for a holiday-themed shop, featuring wrapped presents, a Christmas tree, and holiday ornaments, with the message 'HAPPY HOLIDAY'S' above the window.

A closer look at the creative journey behind the Daniel Boulud Holiday Campaign.

See what inspired the artwork as I share how Chef Daniel Boulud’s world of restaurants, signature dishes, and warm hospitality came together in a festive illustrated keepsake celebrating memory, celebration, and culinary legacy.

Behind the Design

A man in a white chef's coat holding a rolled-up piece of paper or poster while smiling and looking down at a woman seated at a table. The woman has long black hair and is wearing a shiny, teal and beige dress with her hands raised and an expressive
A chef in a white uniform showing a cookbook to a woman with long dark hair sitting at a table in a restaurant. The table has drawing supplies, printed materials, and glasses of white wine. The restaurant has elegant decor with columns, a large abstr
A man and woman sitting at a restaurant table, smiling and having a conversation, with a large abstract colorful painting on the wall behind them.
A woman and a man dressed as a chef, smiling and raising glasses of white wine in a toast at a restaurant table decorated with an orchid flower and art supplies, with abstract artwork in the background.
A woman and a man, both smiling, sitting at a table in a restaurant with white tablecloths, wine glasses, and flowers. The woman is wearing a light-colored outfit, and the man is dressed as a chef. There are art supplies, books, and a menu on the tab
A woman and a man are sitting at a table in a restaurant, smiling and enjoying an art or craft activity with various supplies. The table has a white tablecloth, flowers, and art materials. In the background, there's a colorful abstract painting and a