The Central Park BoatHouse

I created a refined summertime campaign for the iconic Central Park Boathouse, a landmark deeply woven into the cultural and historical fabric of New York City. Honoring its storied past and the enduring allure of Central Park, I designed an elegant keepsake featuring a detachable illustrated postcard that beautifully captures the park’s legacy.

Hand-drawn illustration of Central Park Boathouse, a map of Central Park landmarks, and a description of the historic boathouse in New York City.

Illustrated postcard about Central Park Boathouse and nearby attractions, featuring colorful sections with descriptions and small drawings of landmarks.

Inspired by Central Park’s 19th-century origins, my design pays homage to Frederick Law Olmsted and Calvert Vaux’s visionary landscape architecture, the Boathouse’s evolution as a cherished gathering place, and its role in New York’s social and literary history. This luxurious and thoughtfully crafted piece allows guests to take home a fragment of the park’s timeless charm, transforming their experience into a lasting memory.