Brooks Brothers

I created a bespoke body of work in collaboration with Brooks Brothers to celebrate the opening of their global flagship store, honoring the legacy of America's oldest clothing brand. The series featured original illustrations inspired by the brand's rich archive, from archival mannequins and storefront vignettes to iconic moments spanning two centuries of Brooks Brothers history, each piece reinterpreted through my whimsical, contemporary artistic lens.

A vintage-style illustrated map highlighting Brooks Brothers clothing store at 195 Broadway in New York City, with detailed street layout and landmarks.

The campaign launched in New York city, with a brand activation, brought to life through a custom Brooks Brothers coffee cart, branded coffee cups, and accompanying newspapers distributed throughout New York, inviting the public to engage with its legacy and discover the new flagship firsthand.

Brooks Brothers Dinner

The collection moved across eras of the Brooks Brothers legacy from early mannequin illustrations dressed in garments sourced directly from the brand's 1820s catalogs, to intricate historical touches like a 1929 map and nods to the brand's iconic Golden Fleece emblem. At the center of the project was a custom illustrated map created to commemorate the global flagship opening. Designed in the spirit of vintage mailers, it was distributed to hundreds of thousands of New York residents, announcing the store's arrival while evoking the old-world charm and nostalgia synonymous with the brand.

The artworks were also showcased at Brooks Brothers' intimate launch dinner, adding an elevated creative layer to the celebration from dress-form name tags featuring iconic Brooks Brothers designs to a menu cut in the shape of a classic tailored shirt.