Brooks Brothers
I created a bespoke body of work in collaboration with Brooks Brothers to celebrate the opening of their global flagship store. The series featured original illustrations and artworks inspired by the brand’s rich archive, including archival mannequins, storefront vignettes, and iconic moments from Brooks Brothers’ storied history. Each piece drew directly from historical references, reinterpreted through my whimsical, contemporary artistic lens to honor the brand’s enduring heritage and craftsmanship.
The collection celebrated multiple eras of the Brooks Brothers legacy, from early mannequin illustrations showcasing garments sourced from the brand’s 1820s catalogs, to intricate historical details such as a 1929 map of Boston. A custom illustrated map was created specifically to commemorate the global flagship opening. Designed in the spirit of vintage mailers, it was distributed to hundreds of thousands of New York residents, announcing the store’s arrival while evoking a sense of old-world Brooks Brothers charm and nostalgia.
The artworks were also showcased during Brooks Brothers’ exclusive launch dinner, adding an elevated creative layer to the celebration. Extending the campaign into the city, a large-scale activation brought the heritage-inspired narrative to life through a custom Brooks Brothers coffee cart, branded coffee cups, and accompanying newspapers distributed throughout New York, where the brand was founded inviting the public to engage with the brand’s legacy and experience the new flagship firsthand.
