Illustration of a hand holding a pen, with the word 'Portfolio' written below.
Line drawing of a woman with a topknot hairstyle and a pearl necklace, with the word 'ABOUT' beneath her.
Red sketch of a vintage rotary phone with the word 'CONTACT' beneath it.
A simple drawing of a camera icon with the words 'FOLLOW ME' written below in red, all on a white background.
Illustration of a camera with the word press underneath

Beats By Dre

For the launch of Beats by Dre's Pink Studio Pro, I illustrated and creative directed a custom limited-edition collection spanning headphone design, packaging, and a suite of original collectible objects. My work included illustrating a series of interchangeable charms for the headphones, designing a scratch-off manifestation fortune globe, creating an original fortune-teller game, and directing the packaging and overall visual narrative tying the collection together.

The work traces back to a childhood spent adorning everything I owned with charms and trinkets, translated here into a set of Beats headphones — one of the most iconic audio brands in the world.

Close-up of a pink and white children's headband with various colorful decorative appliques, some featuring cute designs like hearts, seashells, and stars.

The fortune globe scratches away to reveal a hidden meaning beneath, rendered in the same bubblegum pink as the Studio Pro itself — a small, nostalgic ritual that echoes the fortune-telling games and trinkets of childhood. It's a moment of discovery designed to feel personal, playful, and a little bit magic.

The illustrated charms extend that same spirit of personalization: designed to be swapped and styled onto the headphones, they let each person customize their own set with my artwork, making the piece uniquely theirs. Every charm carries its own symbolism, a small gesture of love, luck, or intention, drawn from the language of vintage adornment and objects imbued with sentiment.

The packaging features a playful ivory and pink cabana stripe, wrapping the collection in a lighthearted, sun-soaked identity, while the accompanying fortune-teller game celebrates Beats by Dre's history and legacy through a whimsical, all-pink lens.

At its core, this collection is a meditation on the poetry of personalization — the emotional narratives we build through the things we choose to keep close, and the quiet power of what we choose to manifest.

A pastel-colored boxed set of tarot cards with a hang tag that reads "Scratch off for a sweet surprise."
Close-up of a pink and blue baby monitor with a circular dial decorated with colorful icons and the number 9.
A sticker of a cupcake with a circular design, decorated with gold chains, sitting on a pink cake base, with the text "Crystals" written on it, and the background contains the phrase "Scratch off for a sweet surprise".
Pink Beats headphones with decorative stickers on the headband, placed on a pastel blue background.