Tanu Vasu, artist and creative director, defines the visual language of global luxury brands through artful storytelling, she has shaped the identity of some of the world’s most storied and celebrated brands. She uncovers the details, rituals, and stories that define each brand’s unique identity and, through her creative direction, reinterprets them as whimsical illustrations, bringing both the elegance of legacy and narrative to life.

Every piece Tanu creates is hand-drawn, crafted with old world ink and etching techniques layered with soft pastels. She illustrates intricate scenes inspired by the smallest details and the storied histories of her subjects, guiding audiences through richly detailed artworks where characters, spaces, and iconic symbols take on personality, creating depth and a refined, fantastical quality.

Tanu develops concept, creative direction, and illustration through exacting attention to detail, ensuring each campaign or experience she directs and illustrates leaves a distinct and enduring visual imprint, while maintaining a bespoke voice tailored to each brand. Her work has been celebrated for its aesthetic richness, narrative precision, and unique ability to define a brand’s voice through artful storytelling.